Absolutely, strategic HR stands for many things, but certainly not for manual report generation. The creation of survey-rounds and reports belongs to the past and doesn’t fit into a strategic approach. Evaluation tools enhance strategic HR in general. Though, if the processes are not automated, even strategic HR can slacken more than it accelerates. Manual report generation is very time-consuming and discouraging. Not a very good base given that reports exist to cultivate development.

FeedbackDialog is going with time and stays young – with a new CEO and a new web appearance. Egbert Schram, former Business Development Director has taken on the position of the CEO. Seppo Savolainen will stay with us too: Still enthusiastic and ambitious in the new role Chairman of the board. With the change in the management, we changed our look and feel. FeedbackDialog presents itself in a new look that underlines our core values flexible, young and people-oriented.

FeedbackCatalog is also on LinkedIn. A hundred professionals have joined the group. Our group is aimed at connecting HR professionals and HR consultants who use HR tools for organization development and development of individuals.

When it comes to the use of HR instruments for personnel development, there’s one crucial question to answer: do they help or are they a waste of time? They can be both! The job of HR instruments is to make a current situation visible black on white by asking proper questions. Agreed, that alone doesn’t bring anyone any further and it has certainly nothing to do with development. It’s just a simple measurement. But aren’t marketing and sales reports also just simple measurements? No one would ever question these.